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BYD New Energy Makes Official Entry into Indian Market

Recently, BYD worked with KBP and Siddique Group in Chennai, India to hold a product launch, and nearly 400 distributors attended. In the product launch, BYD solar energy and energy storage solutions are presented, reflecting BYD new energy is entering Indian market successfully.

BYD’s main businesses include IT, automobile and new energy. Years ago, as BYD was reaping success in IT and fuel automobile fields, it invested huge sum of money to build a new energy empire – “Future Town”. In “Future Town”, the electric power generated from solar energy is stored in energy storage system for electric vehicles and other home appliances. It will be a solution for zero emission and pollution.

ZHAO Tong, the solar cell sales manager of 2nd Business Unit, said during interview with Indian top media -- Times of India: “BYD solar energy + energy storage solution is to save electric power generated from solar energy in BYD iron battery, which is used as backup power. Under strong demand of Indian market, such technology will replace the traditional high-cost diesel power generation to solve shortage of energy.

He emphasized: “We have found ideal partner in India. The cooperation with Siddique Group will better promote BYD’s new energy products. A K Raghavan, the Executive Director of Solar Lights and Infra (India) Pvt Ltd, said: “This product launch lets distributors know BYD’s new energy integrated solution, and see that this technology will lead the energy revolution.”

Rafique Siddique, the Chairman of Siddique Group, said: “Differentiated marketing is the key element of market operation. BYD’s new energy integrated solution helps solve the energy shortage through power generation and energy storage.

In product launch, the distributors are amazed at BYD’s ability and achievements in new energy industry. A distributor said: “we want to be a distributor of BYD, it’s not just because of brand reputation of BYD, it’s also because such new energy integrated solution will lead the trend of future new energy industry. This technology is a new concept, I believe it will create a new age of energy.”

BYD, KBP and Siddique Group signed contracts with over 50 distributors in this launch. This builds a foundation for expanding Indian market.

ZHAO Tong, the solar cell sales manager of 2nd Business Unit, introduces BYD and its products BYD

KBP and Siddique Group sign contracts with over 50 distributors

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